Welcome to the Christian Business Growth Podcast where faith meets entrepreneurship. Each episode, we uncover the strategies, stories, and spirit-led insights that help Christian business owners align their goals with God’s call. From practical tips to real-life testimonies, we explore what it takes to build a business that honours Christ, serves others, and impacts the Kingdom.

CONTACT

• Accesshomegroup.com
• Instagram.com/AccessHomeGrouptx/
• Facebook.com/AccessHomeGroup/

Most businesses think growth comes from better marketing, sharper funnels, or louder promotions. In this episode of the Christian Business Growth Podcast, Lisa Lanier Allen offers a different path. One built on people, intentional events, and genuine care. This conversation explores how community-driven gatherings, thoughtful follow-up, and faith-centered leadership can turn relationships into long-term business growth and lasting impact.

• “I don’t know that God lets you just fall into things. I think God had the plan all along.”
• “Real estate is not about houses. Yes, houses are part of it, but it’s really about people.”
• “They need to know that we care about them, that we’re going to take care of the details, and that they don’t need to stress about it.”
• “The power is not the event itself. The power is in all the touches and the contact you make before and after.”

Transforming Lives Through Real Estate: Lessons from Lisa Lanier Allen’s Journey

In the ever-evolving world of real estate, it’s easy to get lost in the numbers and transactions. However, Lisa Lanier Allen, a seasoned realtor with Keller Williams Realty, reminds us that at the heart of this industry lies a fundamental truth: it’s about people. In this blog post, we explore her inspiring journey, the values that guide her business, and the profound impact she has on her clients’ lives.

Understanding the Journey to Real Estate: Lisa’s life is divided into five distinct phases, each shaping her into the businesswoman she is today. From her upbringing as a preacher’s kid to navigating international moves while raising her family, Lisa’s experiences laid the foundation for her real estate career. After a divorce in 2000, she decided to pursue real estate, not fully understanding the complexities of the industry. “How hard could it be?” she thought, a sentiment many aspiring entrepreneurs share.

Finding Her Place: Joining Keller Williams Realty was a pivotal moment for Lisa. The company’s motto—”God first, family second, business third”—resonated deeply with her personal beliefs. This alignment not only provided her with a supportive community but also equipped her with the tools necessary to thrive. Lisa emphasizes that her journey in real estate was not just about selling homes but about building relationships and serving families.

The Heart of Real Estate: Lisa believes that real estate is not merely about properties; it’s about understanding the significant life changes that prompt clients to buy or sell homes. From marriages and births to job relocations and bereavements, these events shape their decisions. “I get this opportunity to come in and get a peek at what’s most important to them,” she explains. This insight allows her to provide tailored support, ensuring her clients feel cared for and confident throughout the transaction.

Building Lasting Connections: One of the most rewarding aspects of Lisa’s career has been the long-term relationships she’s built with her clients. She shares a poignant story about a family she helped relocate from Maryland over 21 years ago. Lisa not only assisted them in finding their home but also became a part of their lives, watching their children grow up and celebrating milestones together. “It is such a treat to be able to watch that happen,” she says, illustrating the deep connections that can stem from a real estate transaction.

Giving Back to the Community: Lisa’s approach to business extends beyond transactions. She organizes events to celebrate and appreciate her clients. From VIP movie nights to back-to-school luncheons, these gatherings foster community and strengthen her relationships with clients. “Everyone wants to be treated like a VIP,” she asserts, and her efforts demonstrate how genuine care can transform client experiences into cherished memories.

Conclusion: Lisa Lanier Allen’s journey in real estate exemplifies how success is rooted in compassion, connection, and community. By prioritizing relationships over transactions, she has built a thriving business that not only serves clients but also enriches their lives. Key takeaways from her story include: 1. Real estate is about people, not just properties. 2. Aligning business practices with personal values fosters genuine connections. 3. Celebrating clients through community events enhances relationships and builds loyalty.

Tags: Real Estate, Business Growth, Customer Relationships, Community Engagement, Entrepreneurial Journey, Keller Williams Realty, Client Appreciation.

Rev. Lyle:
Welcome to the Christian Business Growth Podcast. I’m here with Lisa Lanier Allen, and she’s got some exciting stuff to talk to us about today. Lisa, thanks for being with us. Would you introduce yourself? Yeah, sorry, I didn’t mean to talk over you. Would you introduce yourself and tell us how you got started in business? You’re in real estate.

Lisa Lanier Allen:
Thank you, it’s a pleasure.

I am in real estate. Lisa Lanier Allen with the Access Home Group, Keller Williams Realty. When I was thinking about that question, my life is broken down into about five chunks. There’s growing up time, and I was a preacher’s kid, so you kind of know what that life was like.

Then there’s college life. Then marriage after college, which involved having children and moving internationally three different times. Then there was post-marriage, a divorce in 2000. That’s when I got into real estate. And now there’s the chunk of life after getting married again, which has been fourteen and a half years.

Living overseas, my ex-husband was in the oil industry with ARCO. Everywhere we went, the company let couples come look at the country before committing. I frequently got asked to show the wife around, explain the schools, medical care, and shopping. Alaska, Jakarta, Tunisia. Very different places.

I did a lot of what realtors do without actually selling homes. I’d introduce them to realtors and neighborhoods. Fast forward to getting divorced in 2000 and moving back. I thought, I kind of did real estate. How hard could it be?

I joke that I fell into it, but I don’t think God lets you just fall into things. I think God had the plan all along. We think we’re making decisions, but there’s providential care through it all. I got into real estate not knowing what I was doing and hardly knowing anyone.

I joined Keller Williams because it’s a God-first, family-second, business-third company. That aligned with how I believed business should be run. I didn’t even really understand the word entrepreneur back then. I was knocking on doors and learning as I went.

I felt very fortunate as a single mom to meet people who believed in me and entrusted me with helping them buy and sell homes.

Rev. Lyle:
Right?

Lisa Lanier Allen:
They entrusted me with something very expensive and let me walk with them through it.

Rev. Lyle:
That’s cool. It’s cool how you had different eras in your life. I tell my wife sometimes, that was a different Lyle. It’s interesting how God started peppering those skills into your life and aligned you where you needed to be. I love the way you treat people in your business. That’s why I wanted you on this podcast.

Lisa Lanier Allen:
Thank you. I have to give credit to my parents. My mother was one of those angel people. Watching how she treated people really stuck with me. People are fabulous. If I can help them, that’s a double blessing.

Rev. Lyle:
They are. When you see beyond the drama and into people’s lives, you can see God working. That makes a huge difference.

Lisa Lanier Allen:
I think you’re absolutely right.

Rev. Lyle:
So what is God doing right now in your business?

Lisa Lanier Allen:
Real estate is not about houses. Houses are tangible, but it’s about people. It’s about what’s happening in their lives. Divorce, marriage, babies, new jobs, parents passing. These are big moments.

I get a peek into what people are most afraid of and most concerned about. I want to understand how our services can best serve them. They need advice, encouragement, peacefulness, and to know we have systems in place.

They need to know we care and that they don’t have to stress. Some people need handholding, and it’s a blessing if I get to be that person.

I still love homes and projects, but I really love protecting people. This is often the biggest financial decision they make. I want to take care of them and guide them through it.

Rev. Lyle:
That’s powerful. You collect people. They become part of your family.

Lisa Lanier Allen:
That’s actually part of our vision statement. Serving families so well that they become raving fans and part of our family.

Rev. Lyle:
Can you share a story?

Lisa Lanier Allen:
We have clients we’ve worked with for over twenty years. We’ve helped them move multiple times. I’ve watched their kids grow up, go to college. Seeing that life cycle is such a gift.

Rev. Lyle:
That’s powerful.

Lisa Lanier Allen:
We joke that people move to get closer to family or farther away. We’ve done both.

Rev. Lyle:
One reason I wanted you on is your use of events to grow relationships. Talk about that.

Lisa Lanier Allen:
Our accountant once questioned our event expenses. We believe in giving back. Everyone wants to feel like a VIP.

We host movie nights, moms lunches, axe throwing, and legendary Christmas parties. These events build connection. Clients meet each other and form friendships. That’s beautiful.

Rev. Lyle:
Are they allowed to bring friends?

Lisa Lanier Allen:
Absolutely. They become VIPs too. Some have never done transactions yet. That’s okay. I’ll love them and one day they’ll become clients.

Rev. Lyle:
Talk about follow-up.

Lisa Lanier Allen:
The power isn’t the event. It’s all the touches before and after. Invitations, reminders, photos, checking in. It builds connection and care.

Rev. Lyle:
People underestimate how many touches it takes.

Lisa Lanier Allen:
It’s not one and done. It’s our responsibility to stay connected. Even if they’re not buying, I still care.

Rev. Lyle:
We could talk systems all day. How can people contact you? And what advice would you give a new entrepreneur?

Lisa Lanier Allen:
Entrepreneurship is hard. Sacrifices are required. Build a support system. You don’t have to know everything. Find experts.

And get a business coach. A coach helped us see a bigger picture and build a team. Without that support, I wouldn’t be where I am today.

Rev. Lyle:
How can people find you?

Lisa Lanier Allen:
AccessHomeGroup.com. Instagram is AccessHomeGroupTX. Facebook is Access Home Group of Keller Williams Realty.

Rev. Lyle:
We’ll link that in the show notes. Thanks for being with us.

Lisa Lanier Allen:
Thank you. Good to see you.

Rev. Lyle:
Bye.