Welcome to the Christian Business Growth Podcast where faith meets entrepreneurship. Each episode, we uncover the strategies, stories, and spirit-led insights that help Christian business owners align their goals with God’s call. From practical tips to real-life testimonies, we explore what it takes to build a business that honours Christ, serves others, and impacts the Kingdom.

Faith, Comics and the Power of a Calling

Alejandro and Noah Caballero

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CONTACT

• Website: edgecomicshub.com
• Instagram: @edge_comics
• Email: info@edgecomicshub.com

When Alejandro Caballero lost his position after 15 years as a professional orchestral musician, he could not see what God was preparing next. The unexpected answer came through his son, Noah, whose love for sketching and comic books helped revive a creative dream Alejandro had placed aside years earlier. Together, they formed Edge Comics and began building stories shaped by faith, truth and real-world experiences.

Their conversation reveals how creativity can influence culture and how challenging environments can strengthen both faith and purpose. Alejandro and Noah also share practical lessons for creative entrepreneurs, including the importance of strong visuals, clear positioning, affiliate relationships and making customers feel like they are joining something bigger than a transaction.

The heart of their message is perseverance. Delayed results, mistakes and closed doors do not necessarily mean God has abandoned the calling. Sometimes the most important business decision is refusing to put down what God gave you.

🔹 Alejandro's Quotes

• “Our comic company came through God closing a door and then opening a new one. I looked at it as a David moment, where David wanted to build the temple, but God said it was for his son to complete.”

• “Nothing about what God does is linear. Look at nature. It isn’t linear; it’s a system. That’s where you have to have faith.”

• “Don’t let failure discourage you to the point that you abandon what God has given you to do.”

🔹 Noah's Quotes

• “I wanted both of us to develop our ideas together and make something cohesive.”

• “I don’t have to know when or how it’s going to work, but I know it’s going to work. The devil can’t take what God gave you, but he can get you to put it down.”

• “Your Instagram should be your booth at a Comic-Con. People are becoming part of something bigger. They’re not simply making a purchase.”

🔹 Rev. Lyle

• “People don’t realize how impactful story is to culture, after all, God is a God of creativity.”

• “When you tap into that creativity God gave you, He does amazing things through your stories and your impact.”

• “If God gives you a goal, keep that goal in front of you. Focus on it and keep moving forward.”

Hello and welcome to the Christian Business Growth Podcast! Today, we’re diving into the inspiring journey of a father-son duo, Alejandro and Noah, who have turned a challenging situation into a thriving comic book business. This post will explore how faith, creativity, and collaboration have shaped their unique approach to storytelling and community engagement.

The Journey of Edge Comics: From Setbacks to Success

In the world of entrepreneurship, setbacks often lead to unexpected opportunities. For Alejandro, a professional musician and educator, the COVID-19 pandemic brought a sudden halt to his career when he was among those let go from the orchestra after 15 years. This unexpected closure could have been a devastating blow, but it opened the door for a new venture: Edge Comics. Alejandro’s son, Noah, inspired this transition with his passion for storytelling and character creation.

How Faith and Creativity Intertwine

Alejandro and Noah’s journey is deeply rooted in their Christian faith, which has been a guiding light throughout their challenges. During a pivotal moment, Noah’s creativity flourished as he began conceptualizing characters and stories, drawing from his own experiences and inspirations. Alejandro, with his background in music and art, saw this as a chance to revisit his own dreams of becoming a comic book artist. Their collaboration led to the creation of a unique comic book universe, which reflects their values and the issues that resonate with them.

The Power of Community in Comic Creation

Edge Comics is not just about creating stories; it’s about building a community. As they began attending comic conventions and networking with other indie creators, Alejandro and Noah found themselves part of a larger movement aimed at uplifting fellow artists and storytellers. They’ve established partnerships with other comic creators and are working together on anthologies, showcasing the collective talent within the community. This spirit of collaboration is essential as they strive to make a positive impact through their comics.

Engaging with Readers and Making an Impact
What sets Edge Comics apart is their commitment to addressing real-world issues through their stories. Noah’s narratives tackle topics like human trafficking, while Alejandro’s stories delve into broader, international themes. This dual approach not only captivates readers but also sparks meaningful conversations about critical social issues. The feedback they receive from readers at conventions, who often share personal connections to the stories, motivates them to continue their mission.

Faith Conversations Through Storytelling
In addition to their creative endeavors, Alejandro and Noah are finding ways to incorporate discussions of faith into their work. Their experiences at art school and within the comic community have equipped them to engage in conversations about their beliefs. They recognize that storytelling can serve as a powerful tool for sharing their faith, and they are committed to using their platform to inspire and uplift others.

Embracing the Journey
The journey of Alejandro and Noah is a testament to the power of faith, creativity, and community. They’ve turned challenges into opportunities and are dedicated to making a difference through their comic book business. As they continue to grow Edge Comics, they remain steadfast in their belief that their stories can impact lives.

Key Takeaways

- Embrace setbacks as opportunities: Alejandro’s experience shows that unexpected changes can lead to new ventures.

- Collaboration is key: Building a supportive community can amplify your impact.

- Storytelling can address real issues: Comics can be a platform for discussing important social topics.

- Faith can guide creative journeys: Integrating beliefs into your work can resonate with audiences on a deeper level.

For more insights and discussions on Christian entrepreneurship, be sure to check out our other episodes!

Christian Business Growth Podcast
Guests: Alejandro Caballero and Noah Caballero of Edge Comics

Rev. Lyle:
Hello, and welcome to the Christian Business Growth Podcast. I’m here with Alejandro and Noah from Edge Comics. They’re a Christian-based father-and-son duo who wrote a comic book. How cool is that? Tell us, gentlemen, how did you get started in business?

Alejandro:
It came through God closing a door and then opening a new one. I was, and still am, a professional orchestral musician and educator.

After being in an orchestra for 15 years, there was a lot of change in administration and leadership during the COVID era. More than half of the orchestra was let go, and I was among them.

For an entire year, all the people I knew in the industry and all my connections with the opera and other organizations changed. I literally had no performances. I had nothing for an entire year.

During that time, my son, Noah, was developing ideas for characters, especially one in particular. I’ve been a huge comic book fan since I was a kid, so I started asking him questions: Why would the character want to do this? What would his outfit look like based on what he was trying to accomplish? What was his name? I asked those kinds of questions to get him thinking, and he developed the character based on them. Eventually, he began developing a whole world of characters.

He then created another character who was more angelic in nature and didn’t quite fit into the world he had already created. I had created a character when I was in high school, so I pulled it out of the drawer, blew off the dust, and said, “These are all the ideas I had back in the day. See whether there’s anything you’d like to use. It’s yours.”

I honestly had two dreams in my life. One was to be a professional musician in some capacity, and the other was to be an artist, specifically a comic book artist. That second dream went back to middle school.

Obviously, I chose the path of music, so I figured the dream of becoming a comic book artist was long gone. I looked at it as a David moment, where David wanted to build the temple, but God said it was for his son to complete, not him. I figured this was Noah’s thing.

I gave him all my ideas, and a week later I asked, “Is there anything you can use?” He said, “I want you to do it.”

That threw me for a loop. I said, “I don’t have time for that.” I prayed about it, and God said, “You’re wrong. You do have time, because that is done.” All of a sudden, I began redeveloping the story. Long story short, here we are.

Rev. Lyle:
That’s cool. Noah, do you have anything to add?

Noah:
For me, it started because I’ve always enjoyed sketching and drawing. I would replicate comic book pages. I’d be in math class, which was my least favorite subject and always will be, sketching in my math journal. I would zone out and start drawing.

I came up with a really cool character sketch that evolved into what we have today. I showed it to my dad, and that’s where it really took off. I didn’t want to simply take his ideas. I wanted both of us to develop our ideas together and make something cohesive.

Alejandro:
What was interesting was that our stories and characters were very different. As we began writing the first issues, without planning it, both stories dealt with the same subject at different levels. They’re superheroes, so we’re dealing with difficult things in the world.

His story deals with human trafficking more within a city, while mine is more international. We began noticing similarities and thought, “Wouldn’t it be cool if they somehow crossed over?” It was as though we were on separate creative tracks, but the tracks met. It supernaturally came together.

Rev. Lyle:
Cool. What is God doing right now through your comics, your impact in the community, and the people you talk to?

Noah:
We were recently introduced to a new, convenient, and affordable way of marketing, which is one of the most important parts of the business world. We connected with the AWIN platform, and I sent invitation after invitation to affiliate marketers. One marketer with a huge following who was strongly focused on our niche responded and accepted. We’re now happy to be business partners with them.

We’ve also been attending conventions for the past few years, where we’ve met many independent creators. We know the challenge of building a comic book business, and we want to scale so we can help other creatives in the future.

A number of independent comic companies we met are now collaborating with us to create a large anthology. What began as a dream of helping others has already become a community of comic book creators, and it’s amazing.

Alejandro:
It’s also great to connect with readers at conventions. You can see their faces when they buy the first issue. Then they come back later that day or the next day and say, “I want more. I want to buy everything.”

The stories are impactful, especially when we talk about other countries and situations. People will tell us, “I’m from that country. This is it.” We’re making connections we never imagined, and it’s amazing.

Rev. Lyle:
That’s great. How has faith impacted what you do? When you have these conversations, do they ever become faith conversations?

Noah:
Sometimes. I started at an arts high school called New World School of the Arts. I’m not there anymore, but it was an interesting experience. I learned a lot, not necessarily academically, but about faith and life.

My faith was tested there. People would ask, “What is making you do this business?”

We attend New Life Sanctuary. A wonderful couple there, who are very in tune with the Spirit, came up to us one day while talking about the book and said, “Continue this, because God is going to use it.”

I told them, “I don’t have to know when or how it’s going to work, but I know it’s going to work, and that’s why I’m doing this. I know God is going to use it in some way, so I’m going to keep going.”

I have peace knowing that somehow, somewhere, something is going to come out of this.

Alejandro:
Being in the arts industry at any level, and having been a professional musician for many years, you encounter many different aspects of the world in those spaces.

The school Noah attended was a very good arts school. I believe God put him there because it was a strong microcosm of what is happening throughout the world. Because it was such a concentrated environment, the growth he experienced during that year was incredible. You could see him become firmer in his faith and learn to articulate himself very well.

It also changed both of our writing. I had to listen to what he was experiencing, help him understand what the arts space contains, and guide him through it. Sometimes that meant counseling him. Other times, it meant helping him understand, “This is what you’re going to be dealing with.”

Those experiences even changed the way we wrote. His character, The Scribe, brings out the truth and has to deal with what happens when he shares it on social media and gets attacked for it. The way Noah writes those experiences is clearly derived from what he went through.

My character travels throughout the ages and finds himself in situations where he must literally speak the Word to make a difference. We’ve become more unashamed about what we need to share.

Rev. Lyle:
That’s something people don’t realize: how much story impacts culture. I went to art school myself, and when you get around artists, there’s a different mindset and a unique creativity. When you bring that back to God, you see that God is a God of creativity.

When you tap into that, God does amazing things through your stories and your impact. It’s cool to see how attending that school influenced the way you looked at the world and the way you wrote your stories. I love that connection.

Alejandro:
Exactly. Absolutely.

One thing you learn on your journey with Christ is that it’s never linear. Humans think in linear terms: “I’m going to buy a house. I’m going to do this. I have a schedule, and I’m going to meet it this way.”

Nothing about what God does is linear. Look at nature. It isn’t linear; it’s a system. That’s where you have to have faith.

Rev. Lyle:
Right. Alejandro, you did a good job. You raised this young man well. I love his story.

Let’s shift and talk about some business growth tips. I know you’re active on Instagram. How are you using Instagram to influence people and impact the world?

Noah:
For Instagram, this is how I envision it: Your Instagram should be your booth at a Comic-Con.

When someone walks by your profile, they should see everything you’re about, everything you can do, and everything you’re doing. They should immediately be hooked. That’s how we use it.

Put your best visuals forward. Include your elevator pitch in the captions and bio so people can see exactly who you are without having to question it. When people don’t have to work hard to understand your business, it’s much easier for them to relate to it.

Affiliate marketing is another major business growth opportunity. Marketing is expensive, and there are many ways to do it. It’s one of the most important things for any business.

Alejandro:
When you’re marketing something artistic, the visual is especially important. You have to get it in front of people. Think outside the box rather than relying only on traditional methods. Traditional methods may accomplish what they’re supposed to accomplish, but they can also consume much of what you could potentially earn.

Rev. Lyle:
Let me catch our listeners up quickly. Affiliate marketing usually means having links to another product and receiving a little income for sending people to that product. It could be a computer you draw on or something else related to your industry. What affiliate products have you aligned with?

Noah:
Actually, we aren’t selling other people’s affiliate products. We’re selling our products through affiliates. That’s the growth tip.

Rev. Lyle:
Got it. You’re maximizing your sales by allowing other people to become affiliates for you.

Alejandro:
Exactly. It’s a great way to put our products and stories in front of other audiences while allowing those affiliates to profit from our products. We can prosper while helping other people prosper.

Rev. Lyle:
Absolutely. Using Instagram to build those relationships, suppose someone is completely new and wants to get started. What three things should they focus on?

Noah:
On Instagram, and really on any social media platform, don’t position yourself as simply saying, “I’m selling this.”

You’re not merely selling a product or a business. Customers and consumers are joining something. In our case, they’re joining the Edge Comics family and the Edge Comics universe. They’re becoming part of something bigger. They’re not simply making a small purchase. It’s more than that.

Positioning is a big part of it. The visuals are also very important.

Rev. Lyle:
That’s what people call creating a tribe.

Noah:
A strong call to action is also important, and that comes back to positioning. You don’t want to merely sell something.

Instagram measures retention. If you have a poor call to action, you’ll see the retention rate drop because people will leave.

Rev. Lyle:
For those listening, CTA means call to action. At the end of your post, you give people a specific next step, such as visiting your link or going to your store to buy something. It’s a clear action based on what you’re posting.

Alejandro:
Correct. It’s also helpful to think of Instagram and Facebook together as Meta.

Instagram is the storefront that lets people quickly see what is there. Facebook is similar, but it allows you to tell more of the story because people tend to read more on Facebook than on Instagram.

Noah:
We also recently started a TikTok page. There isn’t much on it yet, but we’re adding material.

Alejandro:
TikTok is like a poster you see on a wall, on the street, or at a bus stop. It happens to catch your attention as you pass.

It’s about using all of these platforms together.

When it comes to paid ads, be strategic. They can become very draining. Don’t put your faith in the ads.

Rev. Lyle:
AI is taking over the way ads run today. They’re beginning to look and operate the same way, so that’s a different ballgame. We need to bring someone on another day to talk about ads.

As we wrap up, what final piece of wisdom would you like to leave with our audience, and how can people get in touch with you?

Noah:
AI is crazy.

One tip is based on this quote: “The devil can’t take what God gave you, but he can get you to put it down.”

Hold fast to your calling and keep going. Venture out and dream big. If you don’t dream big, you don’t dream at all. Have a strong work ethic. That’s what it comes down to.

Alejandro:
Hard work beats talent every time. Musically speaking, I’ve known many people who practiced more and outplayed everyone else, regardless of how talented the others were. It’s the same for artists. Keep at it.

The enemy gets you to put things down by delaying success and putting enough things in front of you to make you fail a few times. You’re going to make mistakes. We all do.

Don’t let failure discourage you to the point that you abandon what God has given you to do. We’ve often heard at church and through counsel that people quit or change direction right before the breakthrough.

Don’t stop. Have faith, because God can do all things. Keep your eyes on Him, and He will see you through, no matter what.

Rev. Lyle:
That’s a good word. It’s easy to get distracted, especially in today’s world, where so many things are coming at you. But if God gives you a goal, keep that goal in front of you. Focus on it and keep moving forward.

How can someone get in touch with you?

Noah:
First and foremost, Instagram.

Alejandro:
Our website also has several ways to contact us, including our Beacon link.

Noah:
Soon, we’ll also be promoting our Patreon through Instagram and our website.

Alejandro:
Our website is edgecomicshub.com, and our email is info@edgecomicshub.com.

Rev. Lyle:
You can find Edge Comics at edgecomicshub.com and on Instagram at @edge_comics. Thanks for being with us today, gentlemen.

Alejandro and Noah:
Thank you. Have a great one. God bless.